SHRINKFLATION TRACKER
Same price. Less product.
We track package sizes over time. When a brand quietly shrinks a product without dropping the price, you'll see it here. 0 cases detected recently.
ProductSize changePrice changeDetectedSeverity / Notes
FEATURED CASE
Lay's Classic Potato Chips
Detected across 7 stores.
255g
BEFORE
$4.99
→
220g
AFTER
$5.49
SIZE
-13.7%
PRICE
+10.0%
UNIT $
+27.4%
CONSUMER ALERT
How to spot it
Brands rarely announce size changes. Watch for these signs:
- 01."New look" labels often distract from a reduction in volume or weight.
- 02.Taller but thinner bottles — they look the same on the shelf but hold 15% less.
- 03.Check the unit price ($/100g). It's the only number that doesn't lie.
"We aren't raising prices, we're just evolving our packaging." — Every corporate PR team, probably.