Does FreshCo price match?
FreshCo's guarantee has narrowed over time. An earlier "Cheaper Guaranteed" version referenced "major supermarket competitors" and accepted a competitor receipt within 7 days of purchase. The current "Lowest Price" guarantee is limited to up to four named discount competitors, current-flyer proof only, and a four-unit cap. (No exact date is documented for the change.)
The policy, plainly
If one of a short list of discount competitors advertises an identical item cheaper in its current flyer, FreshCo sells it to you for 1¢ less. The guarantee is limited to up to four named discount competitors in your store's trade area, current-flyer proof only, and a cap of four units.
The fine print they bury
- What counts as a competitor
- Up to four named discount competitors in your store's trade area — in Ontario: No Frills, Food Basics, Real Canadian Superstore and Walmart. Applies to identical items (same brand, size, attributes) or a comparable private-label item. Excludes competitors' online/e-commerce pricing.
- Proof you need
- Yes — the competitor's price in their current flyer (print or digital). Digital flyer screenshots (e.g. Flipp) are accepted if the validity dates are visible.
- Competitor e-commerce / online pricing, and competitor misprints
- Third-party in-store vendors, prescriptions, gift cards, liquor and tobacco
- "Spend X Get X", clearance items, "Free" promotions, and loyalty-program discounts
- Capped at four identical units per customer; can't be combined with other offers
How to price match at FreshCo
- 01Check the cheaper item is in one of your store's participating discount competitors' current flyers (ask in-store for the list — it varies by location).
- 02Find the identical item (same brand, size, attributes) — or a comparable private label — in FreshCo.
- 03At checkout, show the cashier the current flyer (print, or a digital screenshot with the dates visible); they sell it to you for 1¢ less, up to four units.
FreshCo is the only banner here that goes 1¢ below the competitor rather than just matching. But it has narrowed over the years — the older policy accepted a competitor receipt within 7 days; today it's current-flyer-only, four named discount rivals, and a four-unit cap.
See every banner compared →Know the lowest price before you ask.
A price match is only worth it if you know who's actually cheapest this week. Faircart compares your real list across the banners so you can find the lowest price to bring in.